Reach fans where they plan and book.

Place your business on the match, club and city pages that European football fans visit when booking their away day.

01 Step 1

Reach fans at the moment they are planning.

Every visitor on AwayPlanner is a football fan actively planning a trip. They are comparing flights, picking hotels and looking for things to do in the city they are travelling to.

02 Step 2

Advertise on exactly the right pages.

Pick the fixtures, clubs or cities you want to appear on. A hotel in Seville showing up on the Real Betis vs Feyenoord page. A restaurant in Madrid on every La Liga away fixture. That level of targeting.

03 Step 3

Go live within 24 hours.

Create an account, top up your balance and book the spots you want. We review your creative and you are live within 24 hours. No contracts, no minimum spend.

Who advertises here

We work with businesses that are relevant to away days.

Hotels near grounds, restaurants and bars in football cities, airport transfers, travel insurance, fan experiences and tour operators with ready-made packages. If your business serves travelling football fans, your ad belongs here.

€20

Per spot to get started

24h

Turnaround on every review

350+

Match pages every season

Formats

Match banner. City spotlight. Package deal.

Match banner

Your ad at the top of a specific match page, seen by every fan planning that fixture. From €20 per match.

City spotlight

Your business featured in the travel section of a city page, shown to fans visiting that city for a match. From €20 per spot.

Package deal

Your offer shown between flight and hotel results as a partner deal, reaching fans who are ready to book. From €20 per spot.

Start advertising
FAQ

Answered before you ask.

Still on the fence? Email the partner team.

How does the review process work?
We check every ad manually before it goes live and get back to you within 24 hours.
Can I target specific matches?
Yes. You can target by fixture, club, competition or city.
Can I pause a campaign?
Yes, at any time from your dashboard.
What if a match gets postponed?
Your credit goes back to your balance automatically.
Is there a contract?
No. You pay per spot and can stop at any time.

Your next customer is already on AwayPlanner.