Reach fans where they plan and book.
Place your brand on the match, club and city pages 50,000+ European football fans visit every month while booking their away day.
Reach fans where they plan and book.
Place your brand on the match, club and city pages 50,000+ European football fans visit every month while booking their away day.
Three ways to partner.
The same product fans use for away trips — opened up to the businesses and creators who serve them.
Clubs & supporters clubs
Your logo on relevant match pages
Reach your own fans at the moment of planning. Show up on fixtures your supporters are actively searching for.
- Club takeover on every away fixture
- Verified club badge
- Priority placement for your supporters
Tour operators & experiences
Advertise at specific matches & cities
Book per fixture or per city. Pay for clicks or impressions — no blind network spend, no long commitments.
- Self-serve booking per match
- Prepaid balance, top up anytime
- Impressions, clicks and CTR reporting
Content creators
Referral links, commission per booking
Share a link or code and earn a cut of every booking. Real-time stats per channel so you know what works.
- Commission on every booking
- Live dashboard per channel & code
- Payouts from €25 — bank or PayPal
Live in three steps.
Apply, pick your matches, go live. Advertisers get immediate access; affiliates are manually reviewed within two business days.
-
1
Create an account
Tell us who you are and how you'll use AwayPlanner. Advertisers get the portal straight away.
-
2
Pick your matches or clubs
Search by fixture, competition or club and book the spots you want.
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3
Your ad goes live
Approved creatives appear on the right match pages. Track impressions, clicks and bookings as they roll in.
50,000+
Monthly visitors
Across all match, club and city pages.
350+
Match pages
Per season, across 12 countries.
12
Countries
Europe's top leagues plus cup football.
€0
Startup cost
Self-service; pay per spot or commission.
Three ways to show up.
All formats are prepaid per spot and reviewed before going live. Same UI supporters see on awayplanner.com.
Format 01
from €20Match banner
Top of the match page, visible to every visitor.
- Pricing
- €20 / spot
- Best for
- Clubs, airlines, tour operators with a direct offer tied to the fixture.
- Review time
- within 24h
Format 02
from €20City spotlight
In the travel section of a city — restaurants, transfers, fan activities.
- Pricing
- €20 / spot
- Best for
- Local businesses, experiences, match-day transport.
- Review time
- within 24h
Format 03
from €20Package deal
Integrated in search results as a "Partner deal".
- Pricing
- €20 / spot
- Best for
- Tour operators selling ready-made trips.
- Review time
- within 24h
Simple, transparent.
No lock-ins, no minimum volume. Pause anytime in the dashboard.
Self-service
Most partners€20 / spot / match
Configure everything yourself, pause whenever, top up when you need more spots.
- Self-serve portal access
- Creative review within 24h
- Full impressions, clicks & CTR reporting
- Prepaid balance — top up from €50
Custom
On requestLet's talk
Season-long sponsorships, takeovers, bespoke formats or higher-volume affiliate deals.
- Dedicated partner manager
- Custom creative specs & placements
- Season-long campaigns
- Invoice billing, net 30
How fast do I get approved?
Advertisers get portal access immediately. Affiliate applications are reviewed by hand within two business days.
Can I run affiliate and advertising together?
Yes. One account, two programs — apply for whichever you need first, enable the other later.
How do I pay?
Advertisers prepay a balance (iDEAL / Card / SEPA) and top up whenever needed. Affiliates receive commission on approved bookings, paid out from €25.
Where do I manage campaigns?
In the partner portal on partners.awayplanner.com — same visual language as our internal admin tools.
Is there a contract?
A short partner agreement. Keep it running as long as you want, pause or close any time.
Ready to start?
Create a partner account in two minutes. Advertisers go live today, affiliates get a reply within two business days.